When debating the best methods to get clients, most people are primarily concerned with Competition. Less = better… end of story, right? But there’s another important lens that’s rarely (if ever) discussed: Awareness. And taking it into account may change how you decide to find clients. To explain, we’ll evaluate freelancing methods through a framework that most copywriters should recognize: ✨ The 5 Stages of Customer Awareness ✨ Legendary copywriter Eugene Schwartz coined these 5…

Last email, I announced I’d finally start teaching my freelancing strategies. …but before I got even ONE post out, two prominent writers dropped the newsletter equivalent of rappers’ diss tracks in a battle about how to get clients. I’m talking about Daniel Throssell of Persuasive Page, and Rob Allen of Kings of Conversion. AKA… one of my first students, and one of my first hires. Tsk, tsk! Normally I wouldn’t get involved in their drama.…